While serving as Creative Director at Fig Industries, David Lyall approached us to create a physical look book that would showcase both his design services and his creative process. It needed to embody the same sense of refined luxury that defines his brand.

Together, we embarked on a thoughtful, multi-stage creative journey. Drawing inspiration from David's distinctive aesthetic, we developed visual concepts, explored layout sketches, and ultimately crafted a beautifully produced physical look book.

The finished piece has become an essential client-facing tool, helping prospective clients understand the depth of David and his team's capabilities while reflecting the elevated experience they can expect throughout the design process.